Creating an Image: The Photo Shoot

So a major piece in completing our professional image pie is our photo shoot that we just wrapped up. These photos will be used in the website and many of our publications.

Strong help came from our consultant Domingo (characterizedimage.com) who connected us with the key contacts to bring the shoot together. The whole thing went off without a hitch, and we're finding things usually do when you're making a straight cash for services deal.

Our new friend Libertee from Pure Form (pureformonline.com) has a great studio down on 12th ave here in Calgary. They did the photography with their in house photographer, and once the day started all we had to do was sit back and watch it all unfold.

We picked out our guys from Christal with Artists Within and the girl was an old high school friend

Domingo has some strong connections with Thomas Jeffrey, a respected menswear store here in Calgary. Domingo borrowed some clothing on the premise we would also shoot some material for them to use (i.e. a new cufflink line they were promoting). He put together six looks and we spent the afternoon trying different square folds and looks. The end result was some great shots we'll be able to use over the next season.

Check 'em out